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This web page oldsarumtattoo.co.uk had the following on the homepage, "Hello Welcome to Old Sarum Tattoo Studio." We saw that the website said " How can we help you? Old Sarum Tattoo Studio is based in the heart of Salisbury, just round the corner from the train station." It also said " Owner and resident artist, Darren Hubbard, is a highly skilled tattooist with over ten years of experience and is expert in both black and grey and full colour tattoo designs and enjoys working in a wide range of tattoo genres and styles. Why not visit Darrens gallery. And view some examples of his work?." The header had old sarum as the highest ranking optimized keyword. It is followed by salisbury, old sarum tattoo, and salisbury tattoo studio which isn't as ranked as highly as old sarum. The next words oldsarumtattoo.co.uk used was darren hubbard. tattoo shops in wiltshire was included but could not be seen by search parsers.